Marketing& Advertising
Marketing& Advertising
This project is a self-directed market research about brand analysis. I chose to do the brand 'Glossier' which is my favourite makeup and skincare brand. We had to do a powerpoint showing the information of the brand analysis which we used the knowledge from what we've learned in class to our understanding of the brand research process in order to get a comprehensive understanding of the market and how consumers perceive the brands in that market. The topics for the analysis such as market analysis, market survey, brand focus, and recommendations.
self directed market research project
brand recycle program project
For the final project, we had to create a CSR project or recycle program for a brand. The brand that I created was called "Ocean Jewel", it is a jewelry brand that sells jewelry made from recycled ocean debris. We had to write a marketing report by using all the marketing knowledge we've gathered throughout the entire lesson and create the product and advertisement as well.
Loyalty Program
As a part of marketing strategy, we were assigned to create a loyalty program for a brand in which I chose to do for a newly opened Japanese Restaurant called 'Omasa' in order to attract customers. I created a loyalty program based on the principles of loyalty program that I've learned in class. I made a powerpoint slide for presentation and an advertisement poster.
E-commerce research
For this assignment, I did an e-commerce research tutorial for a C2C and B2C. I chose the website called Etsy which is a site that sells handmade products and vintage goods. In this video, I showed a tutorial on how to use the website and basic information about the website including the demographic, special offers, payment details, return policies, and how to use the search tab. This work took quite some time to finish. I am very proud of this hardworking piece. The ESLOs is articulate communicators by using technology to clarify our ideas and Innovative Thinkers on using technology to create the video.
WEbsite
We designed a website using each website elements we've learned in class such as color, navigation, style, and information. I made a website for a phone case brand using Wix and then presented to the class.
